COTTONELLE
Down
There Care
M Booth Health created Cottonelle’s first ever Assvertising campaign with actor, comedian, and doctor, Ken Jeong, as the brand’s first-ever “Ambassador” to help normalize down there care conversations and ensure consumers get the care down there they deserve with Cottonelle.
P A I D
CAMPAIGN VIDEO
100%
Positive Sentiment
Fans reacted positively to the campaign and Cottonelle across Ken’s Instagram Reel and static post - they flooded the comments with laughing emojis, commentary on how genius the marketing was, how much they loved the joggers, and their intent to purchase Cottonelle products because of the campaign.
3.3M+
Earned Media Impressions
805.5K+
Social Media Impressions
5.2M+
Influencer Impressions
6.5K+
Influencer Engagements
17
Earned Media Placements
JOGGERS MOCKUP
Cottonelle put out a search for consumers brave enough to talk about their DownThereCare needs and routine. Those willing to put their needs front and center submited an Assvertiser application for a chance to be paid to normalize the conversation about their needs down below.
To supplement the campaign, M Booth designed a promotional mailer DownThereCare care package. Journalists & influencers who received the the four foot long box could take the quiz to find which product fit their specific needs.
PR
MAILER BOX
Open Interior Mockup
Closed Exterior Mockup
INFLUENCER
ROUNDUP