NIVEA
Nivea partnered with PFLAG National to advocate for LGBTQ+ people and their loved ones so they can feel safe and proud in their skin. M Booth interviewed three diverse PFLAG storytellers to drive connectivity via social and encourage others to share their own stories.
We worked with 3 diverse PFLAG storytellers to drive connectivity via NIVEA & PFLAG social, garnering 158k impressions on IG and 3.8k impressions on TT.
ACCOUNT & COPY
Eric Winkfield
Amanda Wallace
WINNER
PRovoke North America Innovation Sabre Awards
NGO & Charity Partnerships category
Nivea’s 'Proud In Your Skin' Campaign Tackles LGBTQ Loneliness
Nivea with M Booth
V I D E O
CAMPAIGN HERO
INDIVIDUAL CUTDOWNS
D E S I G N
RINGS
OF COLOUR
How does Nivea bring together their circle graphic motif into this campaign? How do we incorporate the flag without adding in literal rainbows?
We developed a series of interlocking rings by combining the rounded line elements from the Nivea limited edition pride tin.
