FRANGELICO
CREATIVE DIRECTOR
59.1% of all posts shared were cocktail recipe content and attributed to 68.5% of total impressions and had an average engagement rate of 3.85% [Industry Standard of 2%].
1.7K Follower Growth (KPI: 700)
95K Total Reach
23.8K Story Reach
ART DIRECTOR
COPYWRITER
COPYWRITER
Campari Group tasked M Booth with invigorating Frangelico’s Instagram content with a new, humorous tone of voice.
We created whimsical animations for their organic social content that stood out and entertained their audience while educating them on the Hazelnut Liqueur.
It was a successful campaign that brought some nutty energy to people's social media feeds.
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