NIVEA
Nivea partnered with PFLAG National to advocate for LGBTQ+ people and their loved ones so they can feel safe and proud in their skin. M Booth interviewed three diverse PFLAG storytellers to drive connectivity via social and encourage others to share their own stories.
PRODUCER
Brian Wheeler
Eric Winkfield
Amanda Wallace
V I D E O
CAMPAIGN HERO
INDIVIDUAL CUTDOWNS
P H O T O
PRODUCT SHOT
D E S I G N
RINGS OF COLOUR
How does Nivea bring together their circle graphic motif into this campaign? How do we incorporate the flag without adding in literal rainbows?
We developed a series of interlocking rings by combining the rounded line elements from their limited edition tin.
