GRAND MARNIER
As the creative agency for Campari Group’s US brand accounts, we were tasked to conceptualize and deliver on 360 campaigns for Grand Marnier.
Through Paid and Organic socials, print media, PR activations and productions, we were able to elevate Grand Marnier's social media presence and generate interest in the brand.
The result was a successful partnership that helped Grand Marnier reach a younger audience and educate about their product effectively.
JUNIOR DESIGNER
O R G A N I C
SOCIAL
P A I D
HOLIDAY CAMPAIGN
From pitching concepts & storyboarding, pulling props & backdrops, directing on set, to designing the final asset for Paid & Organic Media.
Make Every Gathering Grand
A night with Grand Marnier is not your average night. Whether it’s hosting a small holiday soiree, enjoying golden hour to bid adieu to a long week, or enjoying an impromptu game night, we’ll prove how a single cocktail can take any night from ordinary to Grand.
PRODUCER
Jordan Schroder
CREATIVE DIRECTOR
Ryan Murphy
ART DIRECTOR
Liz Kim
SENIOR DESIGNER
Melissa Payamps
COPYWRITER
Melissa McCarthy
PRODUCTION TEAM
Big Leo Productions
PHOTOGRPAHER
Paul Sirisalee
PROP & FASHION STYLIST
Raina Kattelson
FOOD STYLIST
Jen Beauchesne
STORYBOARDS
STIR UP SOMETHING GRAND
Tis’ the season for gifting and gratitude. Whether it is giving the gift of Grand Marnier this holiday season, or shaking up a new cold weather cocktail that is sure to impress, we ensured that Grand Marnier stayed top of mind for whatever our audience’s holiday season looked like.
P A I D
SUMMER
MARGARITA
Green Tropics
Spend the summer experiencing a Grand Encounter. Tropical and sophisticated vibes create the feeling of a lavish getaway from the comfort wherever you are.
PRODUCER
Jordan Schroder
CREATIVE DIRECTOR
Ryan Murphy
SENIOR ART DIRECTOR
Liz Kim
ART DIRECTOR
Melissa Payamps
COPYWRITER
Rob Connoly
PRODUCTION TEAM
Big Leo Productions
PHOTOGRPAHER
Paul Sirisalee
PROP & PLANT STYLIST
Raina Kattelson
FOOD STYLIST
Jen Beauchesne
PR
P R & E V E N T S
MAXIMALIST MARGARITAS
Grand Marnier hosted a summer soiree celebrating maximalism and margaritas for media and influencers in New York City
co-hosted by our Brand Ambassador, Xavier Herit, and our talent partner, celebrity stylist and designer, Jason Rembert.
SUMMER CABANA
For the Grand Margarita Cabana campaign, people could reserve Grand Marnier cabanas at select luxury hotels as well as be eligible to win a free trip to France through a sweepstakes.
M Booth utilized multiple Midjourney AI renders to composite mock-ups ahead of the event to help visualize what the final spaces would look like. While the advertising world is buzzing with the fear of AI replacing creative teams, you still need a designer to take your concepts to the finish line—or to ideate to begin with.
FROM AI TO FINAL
AI render of a women by the pool, cut out in Photoshop and the brand logo added to the hat
MOOD BOARD OF ASSORTED AI RENDERS
Real photograph of the hotel, blurred for depth in Photoshop
Additional branded assets were added in Photoshop with added shadows and highlights
SWAG MOCKUP
AI Prompt
A red tumblr on a marble kitchen counter
Photoshop
Center graphic removed to add brand logo and shadow
SWAG MOCKUP
AI Prompt
A jute bag on a red seamless backdrop
Photoshop
Logo embossed on a swatch of leather with metal grommets
Additional AI render of people cut out and added to fill out the composition
Additional image concept
Grand Marnier
UN-RAPPED
